Preparing students to thrive in the ever-changing world of digital marketing will be the focus for the Washington County Career Centers new program, which is slated to begin in August of 2017. The two-year program will be offered to high school juniors and seniors and its primary technical focus will revolve heavily around the following digital marketing topics:
Analytics
Content Marketing
Digital Marketing
Email Marketing
Mobile Marketing
Search Engine Optimization (SEO)
Social Media Marketing
Visual Marketing
Students who complete the program will have the opportunity to earn the following certifications: Google AdWords Certified Professional, HubSpot Email Marketing, HubSpot Content Marketing, Adobe Photoshop, Adobe Illustrator, Adobe Dreamweaver, and Microsoft Office programs.
The program will be instructed by Lynette Snyder who has taught at the Career Center for the past 17 years in both business and information technology courses. “The Career Center has always been on the cutting edge of technology. In fact, we embrace it!” Snyder comments. “This program will be treated the same way. By teaming up with local experts in the digital marketing field, we will keep the curriculum fresh and relevant for students.”
Kristin Meeks, owner of WV Social Media Consultants, believes this new program will be a tremendous asset to students interested in related marketing fields. “The addition of a digital marketing program to the Career Center’s curriculum will give the students a unique skill set that will lead to them being more employable in the workforce,” Meeks explains. “Digital marketing is the newest form of communication for businesses and organizations. This form of marketing is a necessity to creating successful campaigns that reach an organizations unique target audience.”
Dennis Blatt, Superintendent, affirmed this program will not only benefit the students educationally, but also help to build relationships with the community. “By partnering with local businesses, we are going to provide students with real-world digital marketing experience while helping local business owners market their service or products.” Blatt adds, “This will provide value to business owners by helping to reduce marketing costs and create professional contacts that students may use in the future.”
Anyone seeking information about this program may call the Career Center at 740-373-2766 or send an email to lsnyder@thecareercenter.net.
Photo: Student working on the Career Center’s Facebook page through the mobile application.